TV Guide, Once Master of the Airwaves, Tries to Survive in a Competitive Category

When a prominent 55-year-old magazine is sold, in its entirety, for less than the price of a single issue, does it have a chance at survival? On April 3, 1953, TV Guide landed on newsstands, with a cover photograph of Desi Arnaz and Lucille Ball's baby boy, Desi IV. It soon became a fixture of American culture. More... Discount Magazine Subscriptions